Project 1

Via Homepage Redesign

Redesigning a Transit Platform's Digital Brand.

Via operates in 750+ communities across the globe, but their website looked like every other enterprise SaaS product: generic blue-and-white, data-heavy, and cold. The brand had the ambition of a company reshaping how cities move, but a digital presence that felt like a software catalog.

I led the end-to-end redesign of Via's web presence as the sole web designer, owning art direction, design system, UX strategy, and production across every page from homepage to subpages. I also introduced custom Lottie and Jitter animations across key interactions, giving the site a level of motion and polish that matched Via's ambition as a mobility company reshaping how cities move.

Impact/

✤Strengthened brand consistency and visual quality across the homepage and solution pages.

✦Established as the core visual interface for Growth and BDR marketing campaigns.

Contributions/

Art Direction
Responsive Web Design
UX Strategy
Content Strategy

Resume

Rosa Huang