Project 3

Via Resources Hubs.

Led a six-month redesign of Via's Content Hub, using card-sorting research to define a clearer content taxonomy and improve discoverability.



I led the Content Hub redesign, transforming a siloed resource center into a dynamic destination for industry insights. Conducted card-sorting and stakeholder workshops to overhaul the information architecture and enhanced discoverability with dynamic layouts, refined typography, and scalable blog templates, resulting in deeper engagement and stronger lead generation.
    Impact/
    ✣
    Restructured information architecture based on card-sorting research and stakeholder workshops.

    ✜
    Shipped reusable blog templates adopted for future content production.
    Contributions/
    • Information Architecture (IA)
    • User Research
    • UI/UX Design
    • Scalable Blog Template Design


    ©Rosa Huang 2025rosahuang.ml@gmail.com