Project 2

Via websites

 Redesigning a Transit Platform's Digital Brand.




Via operates in 750+ communities across the globe — but their website looked like every other enterprise SaaS product: generic blue-and-white, data-heavy, and cold. The brand had the ambition of a company reshaping how cities move, but a digital presence that felt like a software catalog.

I led the end-to-end redesign of Via's web presence as the sole product designer — owning art direction, design system, UX strategy, and production across every page from homepage to subpages.
Impact/
✢Strengthened brand consistency and visual quality across the homepage and solution pages.

✦Established as the core visual interface for Growth and BDR marketing campaigns.
Contributions/
  • Art Direction
  • Responsive Web Design
  • UX Strategy
  • Content Strategy
©Rosa Huang 2025rosahuang.ml@gmail.com