Project 4

Via websites.

Led the strategic redesign of Via’s corporate website, optimizing core pages and user flows to boost engagement by 11% and key CTA conversions by 10%.




As lead product designer, I redesigned core corporate pages—including the Homepage, Solutions, and Content Hub—partnering with Product Marketing and Content teams to define user flows, content strategy, and art direction. Focused on responsive design and subtle animations to improve content discovery and user engagement.
Impact/
+11%  in engagement, reflecting improved content discovery.

+10%in key CTA conversions, boosting lead generation efficiency.
Contributions/
  • Art Direction
  • Responsive Web Design
  • UX Strategy
  • Content Strategy
©Rosa Huang 2025rosahuang.ml@gmail.com